Is marketing worth it?

Most businesses 'get' marketing. A few don't.A question I…

The Emperor's new clothes

Are you a sheep or a rhino? Don't get swept away with the latest,…

Why video is an essential part of the marketing mix

Everyone's talking about video - or if they're not, they should…

Businesses are ignoring customer feedback via social media at their peril

I wanted to share an interesting statistic with you: 50% of British…

Staff are pivotal to a brand's success

Marketing week reported today how EE hopes to make staff its…

Why brand trust is the most valuable asset a business can have

The marketing journals are all talking about brand trust this…

Pantone launch their colours of spring 2013

My favourite magazine @computerarts has published a great article…

To rebrand or not to rebrand? That is the question….

So, after 17 years, eBay the worldwide auction site has decided…

Can and will BlackBerry claw back market share?

Troubled smartphone manufacturer and owner of BlackBerry, Research…

SEO Isn't What You Think It Is

Updates to Google's algorithms mean that social engagement, rather…