As part of our communications program for clients, we help them forge new business relationships. The starting point is often defining the audience and then for the futurestech research team to identify specific individuals. In this particular case, our client wished to connect with Theatre Directors, Casting Agents and Directors to market their fabulous Sadlers Wells studio.

Using a number of proprietary databases, we identified 400 new potential contacts which were hand-verified by our team. A bespoke e-campaign was created to engage the new audience with a highly targeted theme.

The resulting readership was high and has helped connect our client with senior individuals driving high-quality inbound enquiries.

Tags: advertising, business, creativity, design, marketing