The power of willful ignorance

The Power of wilful ignorance

This Woman’s Speech Made The Audience Go Silent. It’s About The Food You Eat. Watch this eTalk – The Secrets of Food Marketing

Marketers have the tricky task of figuring out how to get us to buy things that food. Whether food is healthy or unhealthy food, we have to be willing to put it into our bodies and they will be producing it until they can’t convince us anymore.

When it comes to food production, a lot of what we consume, as a whole, is processed food. This means it is food that is not in its natural form but instead has been altered in some way having to do with flavor, color, shelf life etc. Often times healthy foods become very unhealthy after they have been processed, as much of what is added to the foods is harmful to our health.

The reality is, if we saw first hand what is going into our food and also how our food is produced, we probably wouldn’t buy it. For example when it comes to animals, if we saw the conditions that they live in, how they are raised from birth, how they are slaughtered and what food and medications go into them, we probably wouldn’t eat it. In our minds we have this idea of a chicken, cow or pig in a nice grassy area having a great time with life. Then we see it nicely getting killed and prepared for us to eat. 99% of the time, this is not even close to what is happening.

You may have noticed by the end of the video by Compassion in World Farming that this was a mock speech. The reason it was important to see it before knowing this is because of the power of the message. Although the video was scripted, this is precisely what happens in the industry and WE are the ones that have a choice about where it goes from here.

In the UK law the founding premis for transactions (commerce) is ‘Caveat Emptor’. This is a Latin phrase for “let the buyer beware.” Essentially it proclaims that the buyer must perform their due diligence when purchasing an item or service. For food this is vital, what’s the fuel you are feeding your body? Great suppliers with honourable philosophy and ethical practice such as Church Farm in Hertfordshire will be delighted to let you see for yourselves. If you’re not getting a transparent answer, look deeper…

Don’t be a sheep, ask questions, ask more questions, share the reults and ensure that unscrupulous companies and inauthentic messaging is outed! Then once you have the facts vote with your £!