High fashion learns to love selling online

The low cost of selling online means that small high-end fashion brands can go online – and emphasise their quality. They don’t have to replicate mass production,It’s actually the uniqueness of each piece that is most appealing, without the huge overheads smaller boutiques can compete with the big boys and they have the added advantage of being open 24-7

fashion is now experimenting with iphone apps, live video streaming, click and buy, social networking “how to wears”, twitter feeds, register for x campaigns and their results are positive. To read more click here

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