There are a whole host of tools available to today’s business marketeer, from web-sites to podcasts, PPC to SEO.
With a vast range of solutions available, one of the key questions raised by most companies in the B2B arena, is which marketing channels are the most effective?
The following data was generated by The Marketing Society and Circle Research and is specific for B2B. It makes interesting reading: –
The research shows that the most effective tools are website development, e-mail marketing, social media and online video / podcasts. Interestingly, tools such as mobile optimisation rank far less effective. This is likely to change as more and more of us are browsing with mobile devices…
So, if you are looking at your marketing mix and looking for the most effective channels, this may act as useful guide.