It works like this: if you buy a ticket through Amiando you are then able to share that event with friends and colleagues either by email or through sites like Facebook, Twitter and LinkedIn. When that person also buys a ticket, they get a discount, and you get a refund on your original ticket purchase.
For the event organiser the benefits include reduced cost and a lower investment in traditional marketing and advertising.
According to Mr Haas, it can increase uptake for an event by between 15-20%.
“It’s a double-sided incentive system, like a snowball system.